Victoria’s Secret Cancels Fashion Show and faces Backlash

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Victoria’s Secret cancels fashion show and faces backlash

 

After 23 years of the popular lingerie runway show, the Victoria’s Secret Fashion Show will not be happening this year.  Model Shanina Shaik let the news of the cancelled show slip on The Daily Telegraph. The news comes after  L Brands announced in May that they would stop airing the show on television. Victoria’s Secret has also faced a lot of backlash in recent years because the company stated the show would not feature any plus size, curvy models, or transgender women.

The iconic show made its first appearance in 1995 and for a time was one of the most anticipated shows of the year. The show took place in many different locations such as Shanghai, China in 2017 and New York in 2018. Throughout the years the show featured famous models such as Stephanie Seymour, Gigi Hadid, Winnie Harlow, and various others. 

While the show has evolved pretty drastically over the years, one thing has remained the same. The models continue to showcase what most call an “unrealistic” body image. In 2018, a petition to boycott the show got over 10,000 signatures but no change was made. Chief marketing director Ed Razek faced a large amount of criticism for his comment to Vogue that they “attempted to do a television special for plus sizes. No one had any interest in it. Still don’t.”

To some the cancellation does not come as a surprise. Ratings have been on a steady decline, with people growing increasingly frustrated with the brands lack of diversity. The fashion show saw its worst year ever in ratings in 2018. According to an IBISWORLD report in 2018, the company saw a decrease in sales from 2016 to 2017, going from $8 billion to $7.4 billion, and hasn’t gone above since. 

After revealing the news, model Shanina Shaik went on to explain that she believes the reason for the cancellation may be that “they’re trying to work on branding and new ways to do the show.” She added that she doesn’t think it’s a permanent decision.

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